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Research Theme 1 – Customer: Anticipatory Analytics and Services

This research theme focuses on “Customer” dimension of Smart & Safe City. R&D will be performed to create technologies that enable enterprises to go beyond predicting and to make real-time anticipation. This requires significant increase in certainty through research in data intelligence, automatic understanding of customers' behaviors and intentions and real-time resource management. Traditional service providers or businesses are people-centric in which manpower is used to answer customer’s request, analyze their interests, and provide suggestion to the customers. With the dramatic advances in A.I. technologies, it is more effective to move the people-centric work mode to seamless collaboration between A.I. and people such that intelligent services can be more reactive and personalized to customer requests.

Programme Director: Prof Ong Yew Soon

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